Salt Water Pool Marketing

Salt Water Pools have been the rage in modern pool sanitation and continue to be one of the most marketed and popular products in the pool care industry. But are they everything they are cracked up to be? Does the marketing hype around this pool product match the reality?


Salt Water Pool Marketing Myths


  1. Salt Water Pools are Chlorine Freepool-chlorine-liquid

One common misconception among pool owners who’ve fallen into the hype and marketing is that their newly purchased salt water system is chlorine free. While it is true that when your system is set up and working properly there should be no reason to buy, transport, administer, or store chlorine for your pool, your salt water pool is not a chlorine free pool. In fact, the salt water chlorinator cell in your new pool system is making chlorine from salt in your pool water being pumped through the system. That is how salt water pools work. Using a process called electrolysis, the cell electronically breaks the bond in the sodium molecule and releases the chloride generating your own pure chlorine for pool water sanitation. Many pool owners falling victim to the hype and miss-marketing around salt water systems are shocked to find out their pools contain chlorine.


  1. Salt Water Pools are Cheaper to Operate

Another popular misconception with salt water pool systems is that they are cheaper to operate than a standard chlorinated system. While it is true the water quality may be more comfortable and less irritating than the standard chemical smell and feel of many other pools, salt water is not necessarily any cheaper to operate. Certainly, you will realize savings in chemical costs as salt is far cheaper than chlorine, but you must add several hundred pounds of salt to your pool to start your system. Another fact many fail to mention when marketing salt pools is the fact that to generate chlorine for your pool you must pump and filter during the chlorine generating cycle. This can be long hours of wear and tear not only on your pool equipment, but also electrical consumption costs must be factored into the cost equation. Add to the fact that salt is corrosive and can cause problems for pool covers, pool surfaces, pool equipment, landscaping etc. and costs begin to add up.


  1. Salt Water Systems are Maintenance Freesalt water pool maintenance

Again, this myth just isn’t true. You must maintain proper water chemistry for your system to operate properly. Most of the marketing fails to mention that salt in the pool systems constantly drive ph up and it can become a regular chore adding ph balancing chemicals to keep your pool in the proper range for optimal operation. Also because standard salt water systems are constantly running pool water and all the minerals, additives, etc. through the salt chlorinator cell to manufacture chlorine, keeping your water properly adjusted is critical. Minerals and additives can quickly wreak havoc on your cells electrodes requiring regular cleaning and maintenance. For these and other reasons it is easy to see a salt water pool system is anything but maintenance free. There are systems like the “Chlorine Genie salt water chlorinator “system that can make all this easier, balancing ph, cleaning cells, etc. Their system uses patented salt chlorinator technology but keeps the salt out of the swimming pool.


Salt Chlorination Perspective

There are a lot of benefits to salt water chlorination and the system is a plus for many, but one must be properly educated before making a buying decision. Research is critical before taking the plunge. Don’t fall prey to the hype and the marketing smoke screen so prevalent with these products. Get the facts first. Take a look at “What is a Salt Water Pool System” and “Salt Water Pool Problems” on YouTube first and do your homework before you buy.